2024 Marketing Campaign Highlights
SITE 2024 | IN-SITE Webinar Series | Women-Owned Business Initiative | Success In Trucking Podcasts
Corporate Chaplain Podcast | Spotlight News & Press | ES Advantage Blog | Social Media | Channel Partners
Click here for 2023 Marketing Highlights
Success In Trucking Engagement (SITE) 2024
The SITE took place April 11-12, 2024, at the Lander’s Center in Southaven, MS and was an overall extremely successful event as evidenced from surveys, direct feedback, truck deals, and program enrollment already in the works.
Attendees – There were 60 qualified trucking entrepreneurs that attended the SITE.
Sponsors & Exhibitors – The SITE had two Title Sponsors: Dobbs Peterbilt and Stoops Freightliner, as well as three Spotlighted Motor Carriers: FedEx Custom Critical, Forward Air, and Panther Premium Logistics (a service of ArcBest). Additionally, it featured 11 exhibitors that consisted of service providers to the ES Community.
Keynote Speaker – Eric McElvenny was an engaging keynote speaker. He was an engaging communicator and an expert in teaching resilience and facing life changing challenges. In 2006, Eric graduated the United States Naval Academy while preparing for his service as a Marine Corps Infantry Officer. Eric deployed three times as a Marine and on his final tour, an experience in Afghanistan, was wounded after stepping on an IED. Eric suffered the amputation of his right leg, a life-changing opportunity that began his next journey.
Event App – The ES team chose the Whova event app to help collect interested party information prior to the SITE and create engagement with those that were able to attend. Through Whova, attendees were able to connect with and learn about vendors, network with other attendees, ask questions during panels, and more. ES Community sponsors and vendors were able to collect leads using the app, as well as interact with the attendees. Within the app, the ES Team was able to maintain up-to-date event information, including agendas and logistics, as well as schedule important announcements and post event surveys.
Landing Page – SITE2024.com is the landing page that was used to provide people with information about the event.
IN-SITE Webinar Series
ES Advantages and More
On March 5th, ES brought back the popular IN-SITE Webinar Series for 2024, and this event was dedicated to those looking to take the next step in their career as an owner-operator or fleet owner. Through this discussion, viewers heard key components to help set their business up for success, including how to gain access to the Success In Trucking Engagement, or SITE 2024, a 2-day event that brought together the ES vendor network, community members, motor carriers, and more to help those ready to take that next step. Together they explored financing options, how to select the right partnerships, getting operational support once you start moving freight, and how it all culminates at SITE 2024.
Panel Discussion On Equipment & The Trucking Industry From SITE 2024
From the 2024 Success In Trucking Engagement hosted by ES, we bring you a panel discussion featuring Jason Williams, the President & CEO of Expediter Services, Nate Meyer from the Equipment Sales Department of Stoops Freightliner and Andrew Ryan, the General Manager of Dobbs Peterbilt. The panel discussion is being moderated by Leah Shaver, the President & CEO of the National Transportation Institute. Over the course of this discussion, we will hear a collection of valuable insights and observations related to the current truck market, buying strategies in the coming years and the advantages found in working with the ES Community.
August IN-SITE 2024 Webinar: Fuel Your Success with ES – How ES Health Plans Can Benefit You
Drive Your Business Forward with ES by Protecting Your Health! In this installment of our IN-SITE webinar series, Leah Shaver, President and CEO of the National Transportation Institute (NTI) is joined by David King of ES Health Plans, where they discuss how ES Health Plans is designed specifically for the unique needs and challenges of small business owners in the trucking industry.
September IN-SITE 2024 Webinar: Fuel Your Success with ES – The Value Of Utilizing Safety Programs
In this edition of the IN-SITE 2024 Webinar Series, we will learn how proper safety programs can protect your business, the benefits of short, frequent training sessions vs. traditional quarterly programs, and exclusive safety solutions designed for ES Community members. Our subject-matter expert for this webinar is Randy Sturdivant, who is the Executive Vice President for Business Development with Infinity-I Solutions. The IN-SITE Webinar Series is moderated by Leah Shaver, the President & CEO of the National Transportation Institute.
Women-Owned Business Initiative
ES has renewed its Bronze membership in 2024 and will continue to provide new Women-Owned Businesses access to a one-year membership with the Women In Trucking Association (WIT), sponsored by ES and WIT through a discounted subsidy, at no cost to the owner.
As business owners, they’ll lead the way as part of the largest community of owner-operators in the Women In Trucking Association. We believe everyone in the ES Community, especially women, should have access to support from all avenues possible so they Never Stand Alone on their journey to Success In Trucking. With this WIT membership, they’ll receive access to
- An exclusive member-only networking platform called ENGAGE
- Weekly email newsletter with industry news & highlights of accomplishments of women in the industry
- WIT’s Redefining the Road Magazine
- Webinar, reception, and networking event invitations
- Mentoring opportunities
- And much more!
We invite you to visit our dedicated page that details the history and the opportunities available through the Women-Owned Business Initiative from ES.
Women In Trucking Accelerate Conference
ES was able to provide an impactful update to the over 2500 people in attendance at the WIT Accelerate Conference November 10-13, 2024. The 60-second video was shown multiple times from the main stage during general sessions throughout the entire conference and an update was provided at the recognition ceremony on Monday evening alongside the video.
Success In Trucking Podcasts
Success In Trucking Podcast is designed to offer helpful insights and valuable perspectives for owner-operators, independent contract drivers, fleet owners and aspiring trucking entrepreneurs. Along with the latest news and happenings from ES, our podcast also features interviews with industry experts as well as perspectives from members of the ES Community.
In July, we made the transition to move our podcast hosting to Blubrry.com, the largest and one of the most respected podcast hosting services in the world. The move to Blubrry.com will provide a number of advantages, including better optimization of our Success In Trucking Podcast Series across mainstream distribution platforms like Apple Podcasts and Spotify.
Since our transition to Blubrry.com in July, we have generated 684 overall downloads across all our podcast releases. Over the summer, we began testing the use of video recordings to augment our audio-only podcast releases, creating more opportunities for engagement with our strong interview content. To see the updated Success In Trucking Podcast Page, please click here.
Corporate Chaplain Podcast Series
In 2024, ES continues the You Don’t Have To Stand Alone Podcast, hosted by Michael Kanai who previously served as the Corporate Chaplain for the ES Community. Through the series, Michael addresses topics that are designed to help and support the members of the ES Community.
Moving into 2025, ES will be working with Corporate Chaplains of America’s group of subject matter experts to discuss topics that apply to professional drivers as Michael Kenai is pursuing mission work overseas. CCA has provided a multitude of ways for ES Community members to receive assistance. through their telachap services where users can chat, text, or do live calls with a chaplain any time.
This year to date, we have released eight episodes and by the end of 2024, we will have posted 9 releases. This series is on track to generate over 400 downloads in 2024. To hear all of the episodes, visit the You Don’t Have To Stand Alone Podcast.
Spotlight News Series & Press Room
Spotlight News shares updates and features from and about the ES Community. In the 2nd and 3rd quarters of 2024, ES published 13 Spotlight articles.
Spotlight News Series
Expediter Services Proudly Sponsors Forward Air’s Drive for Hope Fundraiser on Veterans Day
Understanding Beneficial Ownership: What Trucking Business Owners Need to Know
Spotlight On Success: Morty and Stephanie Perez
Navigating the Upcoming EPA Regulations: What Owner Operators and Fleet Owners Need to Know
Prepare Your Fleet for the 2027 EPA Updates
The Road To Success: SITE 2024 Panel Discussion
Succeeding In A Difficult Market: Doing the Small Things Right
Building Partnerships to Propel and Progress Your Trucking Business
Starting Your Business: Planning & Preparation
5 P’s to Starting Your Trucking Business
ES Advantage Blog
In Q2 of 2023, the ES Advantage Blog was created to drive traffic and interest in ES and ES Advantage services and benefits while providing useful discussion on topics important to contract drivers, owner-operators, fleet owners, and trucking entrepreneurs.
These blogs are currently being sent to members of the ES Advantage Discount Program as well as prospects that have shown interest in ES Advantage.
ES Advantage Landing Page & Social Media
In the 3rd quarter of 2024, Career Now Brands, an advertising partner with ES and ES Advantage, created a video to promote the new features available within the ES Advantage app. This can be found on all ES Advantage landing pages and is currently being used in social media and Google Ads advertising.
Landing Page:
https://essuccessintrucking.com/es-advantage-info/
Facebook:
https://www.facebook.com/ESAdvantage
Instagram:
ES Advantage Channel Partners
ES Advantage continues to add and re-engage channel partners that can broaden the reach of the ES Advantage Discount Program, providing additional discounts and advantages to those who participate.
The marketing team is providing customized co-branded handouts, landing pages, marketing email and text drip campaigns, and more along with tracking numbers and affiliate codes to track the success of each. Below are the channel partners that the team has worked to re-engage within the last quarter.
