2023 Marketing Campaign Highlights
IN-SITE Webinar Series | Women-Owned Business Initiative | Expedite Expo & IN-SITE DINNER | Success In Trucking Podcasts
Corporate Chaplain Podcast | Spotlight News Series | ES Advantage on CDL Life | Social Media
Click here for 2022 Marketing Highlights
IN-SITE Webinar Series
IIN-SITE 2023 Webinar 1 –
New Year, New Business
In January, ES presented the first edition of our IN-SITE 2023 Webinar Series with a free event entitled “New Year, New Business.” Our panel featured ES Co-Founder & CEO Jason Williams and David Kessler, Vice President of Expedite Fleet & Operations at ArcBest®.
During the webinar, you will hear our panelists share the commitment both ES and Panther have made from the executive level throughout their organizations to support professional drivers for success as well as
- The outlook for freight in 2023
- Non-traditional lease-purchase opportunities available through Panther and ES
- How the Panther Lease-Purchase Program Powered by ES stands apart from traditional lease-purchase programs
- Truck availability and financing for solos and teams
- Service and support available to ES Community members
IN-SITE 2023 Webinar 2 –
Nothing But Love
On February 14th, ES once again joined forces with Panther Premium Logistics (a service of ArcBest) to bring together an all-star panel during our Valentine’s Day IN-SITE 2023 Webinar event entitled “Nothing But Love.”
- The non-traditional Panther Lease Purchase Program Powered by ES
- The transparency & focus on success of the driver by both ES and Panther teams that sets this program apart
- How Panther’s diverse customer-base allows for consistent freight despite an inconsistent market
- The low-barrier process to join the Panther Lease Purchase Program Powered by ES
Women-Owned Business Initiative
Women-Owned Business Initiative
During the 1st quarter of 2023, as a token of ES’ appreciation for participation in the Women-Owned Business Initiative and in our continued effort for ES to be the place where the rubber meets the road, existing and new members that are women have been enrolled in a one-year membership with the Women In Trucking Association (WIT), sponsored by ES and WIT through a discounted subsidy, at no cost to the owner.
As business owners, they’ll lead the way as part of the largest community of owner-operators in the Women In Trucking Association. We believe everyone in the ES Community, especially women, should have access to support from all avenues possible so they Never Stand Alone on their journey to Success In Trucking. With this WIT membership, they’ll receive access to
- An exclusive member-only networking platform called ENGAGE
- Weekly email newsletter with industry news & highlights of accomplishments of women in the industry
- WIT’s Redefining the Road Magazine
- Webinar, reception, and networking event invitations
- Mentoring opportunities
- And much more!
We invite you to visit our dedicated web page that details the history and the opportunities available through the Women-Owned Business Initiative from ES.
ES at the Expedite Expo
Planning for the 2023 Expedite Expo & IN-SITE Dinner at the Expo happening July 21-22, 2023 at the Allen County War Memorial Coliseum in Fort Wayne, IN has begun and ES will once again be the presenting sponsor. Registration is now open for the Expedite Expo and we will be opening registration to the dinner soon.
Registration for Expedite Expo: https://www.expediteexpo.com/attend/attendee-registration/
Registration for IN-SITE Dinner at the Expo: https://essuccessintrucking.com/insite-at-the-expo/
Below is a recap of what happened at last year’s Expedite Expo and IN-SITE Dinner at the Expedite Expo.
Expedite Expo & IN-SITE Dinner at the Expo
Once again in 2022, Expediter Services held the prime position of presenting sponsor at the annual Expedite Expo. This video compilation takes a look back at this year’s Expo with a series of interviews with people in attendance at the Expo who have connections with the ES Community. You’ll see what takes place at the Expo, get a look inside the expedited sector of trucking and how ES works to help small trucking businesses grow.
Annual IN-SITE Dinner Presentation
As part of the 2022 Expedite Expo, ES hosted the presentation made at the IN-SITE Dinner on Day 1 of the Expo. Audience members heard the latest insights on the trucking industry as well as details on the services, programs and opportunities that are available for professional drivers through ES. Jeff Tacker, Chief Operating Officer, Chief Commercial Officer, and Executive Vice President, served as the host and lead speaker for the evening.
Success In Trucking Podcasts
In 2023, ES started a new series titled Spotlight on Success which features the stories of members of the ES Community and how they’ve found their Success in Trucking with ES. We have featured 3 of these podcasts so far in the 1st quarter of 2023.
Meet Michelle and Gary Piatt
Our January Spotlight On Success shines on Michelle and Gary Piatt. In this edition of the Success In Trucking Podcast, you’ll hear the story of the Piatts and how they have worked to build a better life for themselves and their family as part of the ES Community.
Cheryl and Andrew Anderson
Our February Spotlight On Success shines on Cheryl and Andrew Anderson. In this most recent episode, you will hear the Anderson’s story and how they became the captains of their own ship through hard work and a little help from the ES Community.
Jennifer and Marcus Collier
Our March Spotlight On Success shines on Jennifer and Marcus Collier. In this most recent episode, you will hear the Collier’s story of commitment and consistency in both marriage and business, and how both have flourished as a part of the ES Community.
Corporate Chaplain Podcast Series
In 2023, ES continued the You Don’t Have To Stand Alone Podcast, which is hosted by Michael Kanai. Three episodes have been released in the first quarter. The series is part of the outreach that ES is providing through the Corporate Chaplains of America program. Michael serves as the Corporate Chaplain for the ES Community. Through the series, Michael addresses topics that are designed to help and support the members of the ES Community. ES has set up a dedicated page on the company’s website for the You Don’t Have To Stand Alone Podcast.
ES has set up a dedicated page on the company’s website for the You Don’t Have To Stand Alone Podcast.
Spotlight News Series
Spotlight News shares updates and features from and about the ES Community. In the first quarter of 2023, ES published 11 Spotlight articles including the new Spotlight on Success series.
Webinar Replay – How Panther & ES Make a Better Path to Successful Truck Ownership
ES Set To Launch IN-SITE 2023 Webinar Series With ‘New Year, New Business’
Spotlight On Success: Michelle & Gary Piatt Find A Home In The ES Community
February’s IN-SITE Webinar From ES Addresses Important Career Questions Considered By Professional Drivers
New Year, New Business, IN-SITE 2023 Webinar Replay Now Available
ES IN-SITE Webinar Replay – Nothing But Love
Spotlight On Success: Cheryl and Andrew Anderson
5 Ways Being an Owner-Operator is Like March Madness
Understanding Lease Purchase Trucking Programs
ES Advantage Featured on CDL Life
In 2022, ES began working with CDLLife.com to develop a paid editorial content series that highlighted the ES Advantage Program. The editorial content consisted of a guest column by Jeff Reese, the Director of Sales & Marketing for ES Vendor Network Services. The monthly feature also includes an episode of the ES Advantage Podcast. The column by Jeff became branded as Reese’s Pieces. Meanwhile, the podcast series has collected nearly 3,000 plays/downloads to date.
Reese’s Pieces: Working with Owner-Operators & Small Fleets Is a True Gift for the ES Advantage Team
The ES Advantage: Answering Your Questions On Becoming More Profitable
Reese’s Pieces: Outsourcing with ES Advantage – A Pathway To Success
New ES Advantage Landing Page & Social Media
At the end of the 1st quarter, a new landing page and social media pages for ES Advantage were stood up for opportunities to promote the products and services available through ES Advantage as well as cross promote opportunities within the ES umbrella.