Growth, Diversification and Family

Readers of Spotlight News will no doubt be familiar with Jimmy and Bobbi Moore, a husband and wife who have built a successful fleet of ten Expediting trucks. (read their latest story here) You may also recognize Bobbi from our Women in Expediting series in our June, 7th, issue. (read her story here)

Since our last visit, the Moore’s have been busy expanding their fleet even more with the addition of another DR unit purchased at the recent Expedite Expo. Bobbi Moore explains that the new truck is all about expanding opportunities and diversification. “Before the Spring EGG (Expediter Group Gathering) in April of this year, we had only run factory dry units. But after talking with Expediter Services about the enhanced opportunities offered by getting into White Glove service, we thought it would be a good idea to purchase a Custom Sleeper DR unit and explore this part of the business. As it turned out, it was a great move for us. Based on that initial success, we decided to buy another Custom Sleeper DR in order to diversify our fleet even further.”

This latest purchase brings the Moore’s fleet up to ten units (eight dry, two refrigerated), and almost all sourced from Expediter Services’ very own fleet. “Ever since we began our business in 2013, we’ve relied on Expediter Truck Sales and Expediter Equipment Finance for all but one of our trucks. Our two latest DR units are 2014 Cascadias with Bolt custom sleepers from ES’s fleet. As anyone in this business knows, straight trucks and DR units in particular are hard to find. Expediter Services not only delivers on these trucks, they offer great value and competitive financing. When you add in ES’s support to the mix, you have a great support team to help you build a successful business.”

By diversifying the fleet, the Moore’s are continuing to create opportunities for their drivers. “Adding the DR units has worked out very well. When recruiting, we don’t require that teams have hazmat endorsements, but we do recommend it. Having these endorsements has helped two of our existing teams to easily transition into White Glove service without losing time, as they’re able to drive a dry unit until the qualification process is complete. We feel recruiting from within our own ranks helps with driver retention. It also helps to create loyalty and good will. Enhanced credentials also gives drivers something to look forward to and shoot for,” said Moore. “Adding White Glove service and DR units is also a way of diversifying in order to build a legacy for our children. Jimmy took our sixteen-year-old son Jimmy Jr. to the Expo and they also attended the EGG at the Expo together. Our children are interested in our business and are already participating. Jimmy Jr. has been working for us full-time all summer and will go part-time when school starts back. Joshua (10) has just started working part-time. It is so nice to build something they can someday carry on and grow. Our relationship with ES is very much like family, too. They are always there when we need them, and I know they will be there for us when we decide it’s time to grow and diversify even more.”