Spotlight News

Expediter Services Announces ES Market Branding Initiative & Launches New Website

May 2, 2019

MEMPHIS, Tenn. – May 2, 2019 – Expediter Services (ES), a leader in capacity solutions and ownership opportunities within the trucking industry, announced that the company is launching a branding initiative that includes a new website release. The website, which encompasses the company’s work in the expedited sector and general trucking, provides a comprehensive look at the broad scope of its offerings and services. Through the brand update, the company will now operate under the market name ES, which reflects the organization’s history and expertise within the expedited sector as well as its success and growth with tractor-based opportunities in general trucking.

The company’s new website,, offers visitors an easy-to-navigate platform to review the range of programs and services available from ES. As reflected by the name Expediter Services, the company’s initial focus began in the expedited sector of the industry, and the company has built a strong online brand presence through more than a decade of maintaining and growing its initial corporate website. In 2016, ES introduced its Success In Trucking brand with a website that focused primarily on tractor-based opportunities in the general trucking market, highlighting options that also became an area of rapid growth for the company.

The new website provides a platform that allows visitors to smoothly toggle between the company’s offerings within expedited and the opportunities that ES has developed within general trucking. The website details how those entering the company’s truck ownership programs have access to competitive market-rate financing which places an emphasis on work history over credit history.

Visitors to the new website can review equipment options and learn about the relationships that ES has established with some of the leading carriers and vendors in the trucking industry. The website, which also highlights the wide array of support services available to members of the ES Community, has been designed to serve as a comprehensive resource for professional drivers, owner-operators and fleet owners seeking to build and grow their respective businesses within the trucking industry.

“Our decision to place our offerings and support services for expedited and general trucking under one market brand name featured within a single, comprehensive website was driven by the overall growth of our company as well as by our desire to continue to the meet the needs of the participants in our program. The heart of our ES Community is made up of the people in our programs,” said ES President Jason Williams. “As a company with more than a decade of experience in transportation, we understand the importance of adapting to the opportunities in the market. The roots we planted within the expedited sector of the industry back in 2006 are still very strong, and our success as a leading resource for non-asset capacity has translated quite well to general trucking. Through our brand update and our new website, we believe we are well positioned for the future.”

A prime example of company’s expansion and the ability to grow capacity on both the expedited truck and tractor sides of the business can be seen in the success of the 150 Business Challenge, the collaborative initiative ES developed with the Women In Trucking Association to assist in launching 150 women-owned businesses in transportation. Utilizing the infrastructure and expertise that ES has developed in more than a decade of providing ownership opportunities within the trucking industry, the 150 Business Challenge surpassed the halfway mark in reaching its initial goal during its first year, as more than 75 new trucking start-ups began their respective operations with either expedited straight trucks or Class 8 tractors.

“Based on our experience in both markets, we believed that the 150 Business Challenge could be a success in opening new doors of opportunity for women while helping the industry move forward. This effort has also been an important step for us a company,” said Williams. “At the end of the day, whether we are working in expedited or in general trucking, we are a service company. We want to be of service to participants in the ES Community. We are invested in their success as they work to operate and grow their small businesses. Service, and working to assist all those in our program to find their success in trucking, is one of the key points we considered in updating our market brand.”

The ES brand, with its range of offerings and services, will be on full display during the company’s inaugural Success In Trucking Expo (SITE), which will be held at the Indianapolis Motor Speedway complex June 7-8. The event will be focused on highlighting truck ownership opportunities and providing insights from experts. Attendees will hear from experts discussing the latest trends taking place in the industry and offering strategies for successfully operating small businesses in trucking. ES has chosen Pro Football Hall of Fame member and entrepreneur Anthony Muñoz to serve as the keynote speaker for the event.

The SITE promises to be one of the most unique events on the trucking industry’s calendar. Not only is the company developing an expo program that is focused on being informative and fun, but ES is offering free hotel accommodations and free meals for pre-qualified expo registrants. A limited number of those slots are available for the event, and attendees receiving free hotel accommodations will be made from the registration submissions that have been pre-qualified by ES. The registration form and complete information on the event are available at

“We’ve had a strong response in the weeks following our announcement of the SITE, and I would encourage everyone who is interested in truck ownership to consider joining us at the SITE in June. We’ve seen a great deal of interest from professional drivers, owner-operators and fleet owners who want to know more about our programs and the kind of support ES can bring to the table,” said Williams. “The entire team at ES is gearing up for the SITE and welcoming all those who will be joining us in Indianapolis. When you look at what we are doing with the SITE, our new website rollout and our brand initiative, it’s an exciting time for our company. We are very grateful for the growth and success that has placed ES in a position where our company can work to make a difference in our industry by providing opportunities and support to those who are looking to build and grow small businesses in trucking. We are looking forward to the future and being of service to everyone utilizing our programs.”  

About ES: A full-service, one-stop support company with expertise in financial services, relationship lending and general business support, ES has developed highly effective programs focused on creating opportunities for independent contract drivers and owner-operators in the trucking industry. ES features support in the areas of contract driver services, equipment finance, truck sales, management services and insurance services. In addition to serving as the leading provider of capacity in the expedited sector of trucking, ES also has built a strong network of independent contract drivers, owner-operators, fleet owners and partner carriers within the over-the-road, general trucking sector of the transportation industry. For more information on opportunities and services offered through ES, visit To learn more about the Success In Trucking Expo, visit

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Opportunity Revisited

April 5, 2019

Last fall, Spotlight News spoke with husband and wife expediting team Jackie Rocha and Michael Barclay. (Read their story here). As you may recall, they had recently taken the Path To Ownership, after driving as contract drivers for owners Patrick Lee and Eric Hyfield (Business partners who themselves started with ES as contractors several years ago, and grew a successful fleet). In this issue, we take a look at what they’ve achieved since our first interview, and the opportunities they see through their windshield for the future.

Even though Rocha and Barclay are young entrepreneurs (they’re both in their twenties), and relatively new to the transportation business, they knew from the beginning they wanted to become owners. According to Rocha, they looked at a number of different opportunities before taking ES’s PTO. “We had a desire to be owner-operators from the very start. I remember thinking about it even back when we were in training as drivers. We talked to our trainer about it and even discussed lease-purchase programs and other opportunities for truck ownership. In the end, there really aren’t that many viable choices to become a true owner. I’m just glad we discovered ES and their Path to Ownership. In this business, you have to do your research to find the best opportunity to be successful, and we found it.”

path to ownershipAnother aspect of the business that’s important to this young team is the concept of community. “We believe in reaching out to young people and telling them about the industry,” said Barclay. “There’s just so much opportunity that we want to be advocates; to get people excited about transportation. Also, we appreciate the community that ES has built. It’s something that we rely on constantly, so we Never Stand Alone. We feel that within the trucking industry, there’s no stronger community and it’s real. That’s why we’ll be visiting the Success In

never stand alongTrucking Expo (SITE), on June 7-8 at the Indianapolis Motor Speedway. We want to support the community and learn even more about the industry and the opportunities offered.” Click here to learn more and to register for the SITE.


To hear more of their story in their own words, please click on the podcast link below.


ES is working for You!

Call us at 877.349.9303 and Never Stand Alone.

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A New Career Path to Success In Trucking

March 25, 2019

Sometimes you just know when it’s the right time to make a life-change. When Adam and Misty Johnson decided to change the direction of their lives and careers, they looked at a variety of paths. But ultimately, they chose transportation because of their love of travel, as well as the opportunity it offered. After pursuing various options, they found the right motor carrier with Forward Air and the right Path To Ownership with ES. Read more to see how their path led to Success In Trucking.

Misty, how did you and Adam get started in transportation?
Adam and I both worked for years in a metal fabrication factory. It was just about the only thing to do in the small town where we lived. We both decided that we wanted more out of life and began looking around for a new career that offered more opportunity. Adam started watching YouTube videos and studied online to learn about becoming a truck driver and that’s how he got his CDL, that was in August of 2015. After he had been on the road only a short time, I saw that he was really enjoying it. In November, I decided to get into the business, but I went to a driving school to get my training and CDL. That’s how we both wound up in transportation and we love and enjoy our new career!

Once we both had our CDL’s, we worked for a trucking company for about two years as company drivers. Our goal at the time was to drive as “locally” as we could, but we found out we didn’t enjoy this aspect of the business as we had originally thought and the money definitely wasn’t there. We switched companies and worked there for about a year. That’s when we decided that working as company drivers wasn’t really what we wanted to do. We wanted to own our own truck and do this business on our own terms.

path to ownershipWhy did you choose Forward Air as your motor carrier?
Adam and I did a lot of research about various transportation companies and carriers. We liked Forward Air’s rate structure. Also, we talked to several people that have worked with Forward Air for many years. and their feedback was very positive. Of all the companies we looked at, they were the best fit for us. We’ve enjoyed being here, they’re an outstanding company and the relationship has been very beneficial for our business.

How did you find out about ES and the Path To Ownership?
When we first came on board with Forward Air, we told them about our desire to become truck owners. From the very start, our recruiter told us about ES and their PTO — that ES takes your work experience, aptitude and attitude into account when it comes to getting qualified to buy a truck. This sounded like a great opportunity and we were interested to learn more.

Soon, we were in touch with a recruiter at ES. He explained all about the program. In a nutshell, we would run as an independent contractor for ES under their umbrella of support, driving one of their trucks. During this time, ES would evaluate our performance, including attitude, aptitude, work ethic and work history to ensure that we’d be able to generate the revenue necessary to run our business profitably. We felt that this opportunity was too good to pass up and began our Path To Ownership. This was in September of 2018. ES’s PTO opportunity sealed the deal for us come to Forward Air, and are we glad we did! never stand along

Tell us about finishing your Path to Ownership?
In about the second week of December, we got a call from our ES Service Coordinator, Lee Burkhalter, telling us that our revenue looked good, our attitude was great and that we showed the aptitude needed as owner-operators, and that our work ethic was wonderful. He asked if we’d like to finish our Path To Ownership. We were thrilled and emphatically said YES!

We were soon in touch with ES Truck Sales Manager, Danny Vernon. He helped us source a brand new 2019 Freightliner Cascadia from Stoops Freightliner. It’s such a nice truck and it’s very well equipped. It has a Comfort Pro Carrier APU to save fuel, and we also had a grill guard installed to protect the front end.

The next step was to submit our paperwork to ES Equipment Finance, fulfilling a list of requirements. In a very short amount of time we were approved. From the time we first began the PTO, until the final purchase of our truck, ES kept us up-to-date throughout the entire process. Everything was smooth and easy and we’re just thrilled about becoming owners.

How has being a truck owner affected your business?
Just as we anticipated, being owners carries greater responsibility, but it also has greater rewards. Our new truck gives our business an edge when it comes to putting more money in our pocket. We are now even more in charge of our success as business owners and we love it. We also love the support we get from ES. The savings we get on fuel and insurance is great, too. When you combine this with their back office support, we truly Never Stand Alone.

What are your future plans?
Our plan is to pay off this truck and run it for about six months to a year after it’s paid off. Then, we’d like to start building a fleet and begin adding more trucks as we go forward. We feel that with ES behind us, we’ll definitely be able to meet this goal.

A Woman in Transportation’s Perspective

What has your career been like as a woman in the transportation field?
It’s funny, I used to be deathly afraid of semi trucks because my family was in an accident as a child with a dirt hauler. But after deciding to get my CDL, I was able to put all of that behind me. I absolutely love what I do and transportation has been a great career path. Also, I think ES’s 150 Women-Owned Business challenge is such a terrific way to help women build a business. I would encourage any women looking into the transportation field to take advantage of this initiative. (Read more about the WIT/ES 150 women-owned business initiative here)

How do you balance your business workload?
Adam and I are a team. We always back each other up and split our responsibilities 50/50. There are some areas that each of us do better than the other. I’m much better at the paperwork, but he does most of taking care of the truck. There’s always a give and take, but when it comes down to it, we both do what is necessary to keep our business on track.

Women have a lot to offer transportation. I would encourage anyone (male or female), to do their research and find the transportation path that fits them best. Forward Air and ES turned out to be a great path for us!

ES is working for You!

Call us at 877.349.9303 and Never Stand Alone.

Please visit us on Facebook.

If You Can Drive a Truck, You Can Own the Truck

March 15, 2019

new expediter services logo
You read the headline right! If You Can Drive a Truck, You Can Own the Truck. At ES we take this statement seriously. We also take your Success In Trucking seriously, that’s why we’re hosting the Success In Trucking Expo (SITE) at the Indianapolis Motor Speedway, June 7 & 8.

The SITE is designed to be an annual event that focuses on helping owner-operators and fleet owners upgrade and/or grow their businesses.The program for the SITE will feature speakers discussing topics designed to share industry knowledge and practical experience to benefit the attendees as they look to build, upgrade and expand their businesses. The motor carriers and vendors participating in the SITE have been hand-picked by ES because of their desire to help the attendees in reaching their goals within the trucking industry. Check out the information below to learn more and to register. Also, friday night’s guest speaker will be former Cincinnati Bengals offensive lineman, Pro Football Hall of Famer and Entrepreneur Anthony Muñoz).

Space is limited. Register Today!

June 7-8: Mark The Date & Join Us for The Success In Trucking Expo

Learn why the Success In Trucking Expo (SITE) promises to become one of most unique and impactful events held in the trucking industry for professional drivers, owner-operators and fleet owners. In coming to the Indianapolis Motor Speedway June 7-8, you will get a true sense of the deep commitment and the comprehensive support provided to ES ownership program participants. The program format of the SITE has been designed to share the kind of industry knowledge and practical experience that will benefit the attendees as they look to build, upgrade and expand their businesses. ES is offering free hotel accommodations for a select group of pre-qualified Expo registrants. Check out all the details and make your plans to be at the SITE by clicking here.

Video Preview of The Success In Trucking Expo

The countdown is moving closer to June 7th and the inaugural edition of the Success In Trucking Expo (SITE). We put together a video preview of what you can expect to experience at the SITE. You will also be introduced to members of the ES Community who bought their trucks and started their small businesses utilizing the expertise and support of ES. To watch the video, please click here.



Listen Up: ES Leaders Discuss SITE & Truck Ownership Programs On The Women In Trucking Radio Show

Women In Trucking President & CEO Ellen Voie welcomed Jason Williams and Jeff Tacker from the ES Leadership Team to the Women In Trucking Radio Show On SiriusXM’s Road Dog Trucking Channel. The show also featured discussions with participants in the truck ownership programs offered by ES. You can hear an edited replay of the show courtesy of SiriusXM and Women In Trucking. To listen to the replay of the show, please click here.


ES is working for You!

Call us at 877.349.9303 and Never Stand Alone.

Please visit us on Facebook.

Leveraging the Power of the PTO

March 8, 2019

new expediter services logoIn 2016, William Boettner chose Panther Premium Logistics as his motor carrier. He had performed a lot of research about what would be his next career move and hauling expedited freight looked like a good opportunity. He soon found out that other opportunities awaited him as he learned about ES’s PTO (Path to Ownership). This path led him to a great deal on truck finance, and he soon leveraged this opportunity to start building a fleet. Read more to see how he leveraged the power of the PTO to be come a Success In Trucking.

How did you get started in transportation? I started my transportation career back in the early 1990’s. I worked construction and had gotten injured, that’s when I decided to get my CDL. After graduating from trucking school, I went to work with a transportation company. Over the next year or so, I pursued several opportunities with various trucking firms looking for the right fit. I drove over-the-road and then decided to drive locally to be near my kids. Once my children got older, I went back to driving over-the-road again.

Tell us about your Path to Ownership for your first truck? About three years ago, I wound up getting into a traditional lease purchase, which turned out to be a real fiasco. The lease purchase company would never stand behind their truck and they gave absolutely no business support whatsoever. I walked away from the lease and actually purchased a truck of my own. The truck soon began to have some issues, but I stuck with it. At about this time, I signed on with Panther Premium Logistics who had recently begun to promote ES’s PTO program. I had done a lot of research about companies that I wanted to work with and Panther was at the top of the list. It’s a great place to be and I definitely made the right decision coming here. The fact that they utilize ES’s PTO to help owners realize their dream was icing on the cake.

path to ownershipThe folks at Panther told me about the Path to Ownership and recommended that I take a look at the program. This sounded good since I wasn’t really happy with the truck I just bought. Also, I knew a couple of contractors at Panther who had taken the PTO and their trucks were really nice — and they had gotten great financing from ES Equipment Finance. I was soon in touch with the ES team. They said I could use the revenue numbers I had generated with the truck I already owned and brought to Panther in order to get qualified. This sounded like a no lose proposition to get into a better truck with better financing and support. It was just that much better… so I soon began my Path To Ownership. During this time, ES evaluated my attitude, aptitude, work ethic, and earning performance with Panther.

It wasn’t long before I got a call from ES telling me that my earnings looked good and asked if I was ready to complete my Path to Ownership. The answer was a definite YES! I soon got in touch with Danny Vernon, ES Truck Sales Manager and he helped me source a brand new 2019 Western Star. The truck was fully loaded and also had a Comfort Air APU, which helps me save on fuel. I submitted my paperwork to ES Equipment Finance and fulfilled a list of requirements. It wasn’t long before I got my approval and the truck was mine! The process was straight forward and actually quite easy. The ES team was very helpful throughout the entire buying process.

Tell us about purchasing your second truck from ES? After operating my first truck purchased under the PTO for a year, I decided that I wanted to start building a fleet. The process was a bit different than the first time around in the fact that I now had a track record with ES and a relationship, making them familiar with my work history and how I run my business. After telling ES about my plans, they conducted a stringent analysis of my past performance based on my attitude, aptitude and work history to make sure I was ready. I found this process helpful because it provided me with a solid evaluation of my own abilities of how much I’ve achieved over the last year.

never stand alongBased on my analysis and evaluation, I got the green light to grow my fleet. I once again got with Danny Vernon at ES Truck Sales and he found me a very nice low mileage 2017 Western Star. It was also well equipped just like my first one and it too had a Comfort Air APU. I submitted my paperwork to ES Equipment Finance and it wasn’t long before I was approved. The entire process was just as easy as the first time.

ES’s PTO program is a terrific way for someone to not only own a truck, but to build on their success if they choose to. The ES team has always been there with discounts on fuel, insurance, maintenance and more, so I Never Stand Alone. I would recommend the PTO at Panther to anyone looking to become an owner-operator. There’s just no where else out there that can get you into a truck like ES and Panther.

I’ve been able to do some really neat things at Panther with my new truck, including driving the Egyptian mummies to the “Mummies of the World” exhibit at the Arizona Science Center. It was such a great opportunity and it keeps things interesting. It certainly was a thriller! Watch the video here and here.


ES is working for You!

Call us at 877.349.9303 and Never Stand Alone.

Please visit us on Facebook.

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