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Goal-Setting Tips for Owner-Operators to Thrive in 2025

For owner-operators and small business owners, setting the right goals can mean the difference between spinning your wheels and making serious progress. With 2025 fully underway, we dedicated an episode of the Success In Trucking Podcast to goal-setting to help our community members thrive in 2025. Jeff Reese, Director of Vendor Services at ES Advantage, joined the conversation and shared insights on effective goal-setting tailored to the trucking community.

Goal-Setting Tips for Owner-Operators

Define, Develop, and Deliver

Whether you’re aiming to expand your fleet, improve your operational efficiency, or reduce costs, your goals need to strike a balance between being realistic and pushing you to grow. “Goals should be achievable but challenging,” Jeff explained. 

This might mean taking on larger goals, which can admittedly be a bit overwhelming. To address this Jeff asked a simple question, “How do you eat an elephant?” Breaking large goals into smaller, manageable steps is critical, allowing you to take it “one bite at a time.” This strategy allows you to focus on making steady progress rather than becoming overwhelmed by the big picture.

To help simplify the process, Jeff highlighted the power of SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—as the key to staying on track. “By keeping your goals SMART, you can monitor your progress, make adjustments, and ultimately deliver results.”

Ready to learn more?

At ES, our motto is Never Stand Alone. Whether you’re a seasoned fleet owner or just starting your journey as an owner-operator, our team is ready to provide actionable advice to help you move closer to your goals. 

Catch the full conversation with Jeff Reese on the Success In Trucking Podcast and take the first step toward making your trucking business goals a reality. Listen now!

If you’re not currently a part of the ES Community and adding more to your bottom line is part of your goals for 2025, give the ES Advantage team a call today at 888-566-9877 to get started.

Goal-Setting Tips for Owner-Operators to Thrive in 2025

With 2025 fully underway, we dedicated an episode of the Success In Trucking Podcast to goal-setting to help our community members thrive in 2025. Jeff Reese, Director of Vendor Services at ES Advantage, joined the conversation and shared insights on effective goal-setting tailored to the trucking community.

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