Overview of ES Marketing Efforts to Reach Expediting Market
ES Marketing and Advertising Overview
Since 2006, Expediter Services has developed a highly effective platform offering strong entrepreneurial opportunities in Expediting for independent contractors driver, owner-operators and fleet owners under the market brand “Never Stand Alone”. Over the years, ES has established a group of service-related companies designed to meet specific needs for the small business owners within the ES Community to include: Expediter Management Services, LLC, Expediter Insurance Services, LLC, Expediter Equipment Finance, LLC, Expediter Truck Sales, LLC.
Throughout ES’s marketing and advertising efforts, they have created a dynamic brand image to promote the opportunities and services offered by the company in order to reach a diverse audience in the expediting sector. Below are various samples of this effort demonstrating a creative and consistent message that’s flexible, yet consistent, while adapting to market conditions and changing demographics.
What follows on this page is a look at a sampling of these marketing and advertising efforts within the expedited sector by Expediter Services — with an eye toward general trucking.
THE ES BRAND AND MESSAGE
The following Ads were published in Expedite Now Magazine as double-page spreads. The goal of these placements is to raise top of mind awareness about Expediter Services and to promote core concepts and themes, including: Never Stand Alone, Path to Ownership (PTO), ES offerings of Real Opportunity, Real Support , Real Service and Real Success. These concepts and themes are a consistent throughout ES’s marketing efforts.
TRUCK SALES / PTO
The following Ads were published in Expedite Now Magazine as full-page Ads. The goal of these placements is to raise top of mind awareness about Expediter Truck Sales and to promote core concepts and themes, including: Never Stand Alone, Path to Ownership (PTO) and Expediter Equipment Finance.
WOMEN IN EXPEDITING / WOMEN IN TRUCKING
The following Ads were published in Expedite Now and Redefining the Road (a magazine published by the Women in Trucking Association) as full-page and 2/3 page islands, respectively. The goal of these placements is to raise top of mind awareness about Expediter Services aggressive promotion of women in expediting through their on-going Women in Expediting effort. The common themes of Never Stand Alone, Path to Ownership (PTO), ES offerings of Real Opportunity, Real Support , Real Service and Real Success are key features.
Below is a trade show placard and concept for a future outdoor advertising campaign aimed squarely at independent contractors who are saddled with an unwanted lease purchase agreement. The campaign is designed to garner maximum attention in order to prompt the target audience to call ES for relief from a lease purchase and take advantage of true truck ownership opportunities offered by ES.
EXPEDITER GROUP GATHERING (THE EGG)
The following Ads were published in Expedite Now Magazine as full-page Ads. The goal of these placements is to raise top of mind awareness about ES’s annual Expediter Group Gathering (EGG). The EGG is an event that focuses on different themes, including truck sales, market conditions and more. The EGG is a great way for the ES team to get to know participants on a personal level.
SPOTLIGHT NEWS ARTICLES
Below are links to articles from Spotlight News, ES’s newsletter. The online publication spotlights independent contract drivers, owner-operators and fleet owner, success stories. Each Spotlight incorporates and promotes the core concepts and themes, including: Never Stand Alone, Path to Ownership (PTO) and Expediter Equipment Finance.
The Spotlights below are broken down into categories for ease of accessing each story.
Path to Ownership:
Women in Expediting: