2024 Marketing Campaign Highlights

SITE 2024 | IN-SITE Webinar Series  |  Women-Owned Business Initiative  | Success In Trucking Podcasts 
Corporate Chaplain Podcast Spotlight News & Press ES Advantage Blog | Social Media  | Channel Partners

Click here for 2023 Marketing Highlights


Success In Trucking Engagement (SITE) 2024

The SITE took place April 11-12, 2024, at the Lander’s Center in Southaven, MS and was an overall extremely successful event as evidenced from surveys, direct feedback, truck deals, and program enrollment already in the works.

Attendees – There were 60 qualified trucking entrepreneurs that attended the SITE.

Sponsors & Exhibitors – The SITE had two Title Sponsors: Dobbs Peterbilt and Stoops Freightliner, as well as three Spotlighted Motor Carriers: FedEx Custom Critical, Forward Air, and Panther Premium Logistics (a service of ArcBest). Additionally, it featured 11 exhibitors that consisted of service providers to the ES Community.

Keynote Speaker – Eric McElvenny was an engaging keynote speaker. He was an engaging communicator and an expert in teaching resilience and facing life changing challenges. In 2006, Eric graduated the United States Naval Academy while preparing for his service as a Marine Corps Infantry Officer. Eric deployed three times as a Marine and on his final tour, an experience in Afghanistan, was wounded after stepping on an IED. Eric suffered the amputation of his right leg, a life-changing opportunity that began his next journey.

Event App – The ES team chose the Whova event app to help collect interested party information prior to the SITE and create engagement with those that were able to attend. Through Whova, attendees were able to connect with and learn about vendors, network with other attendees, ask questions during panels, and more. ES Community sponsors and vendors were able to collect leads using the app, as well as interact with the attendees. Within the app, the ES Team was able to maintain up-to-date event information, including agendas and logistics, as well as schedule important announcements and post event surveys.

Landing PageSITE2024.com is the landing page that was used to provide people with information about the event.


IN-SITE Webinar Series

IN-SITE 2024 Webinar

On March 5th, ES brought back the popular IN-SITE Webinar Series for 2024, and this event was dedicated to those looking to take the next step in their career as an owner-operator or fleet owner.

Through this discussion, viewers heard key components to help set their business up for success, including how to gain access to the Success In Trucking Engagement, or SITE 2024, a 2-day event that brought together the ES vendor network, community members, motor carriers, and more to help those ready to take that next step.

In this edition, Jeff Tacker, Chief Operating Officer, Chief Commercial Officer, and Executive Vice President of ES, joined Leah Shaver, President and CEO of the National Transportation Institute (NTI), a leader in the trucking industry for tracking company driver and owner-operator compensation history, changes, and benchmarks.

Together they explored financing options, how to select the right partnerships, getting operational support once you start moving freight, and how it all culminates at SITE 2024.


Women-Owned Business Initiative

ES has renewed its Bronze membership in 2024 and will continue to provide new Women-Owned Businesses access to a one-year membership with the Women In Trucking Association (WIT), sponsored by ES and WIT through a discounted subsidy, at no cost to the owner.

As business owners, they’ll lead the way as part of the largest community of owner-operators in the Women In Trucking Association. We believe everyone in the ES Community, especially women, should have access to support from all avenues possible so they Never Stand Alone on their journey to Success In Trucking. With this WIT membership, they’ll receive access to

  • An exclusive member-only networking platform called ENGAGE
  • Weekly email newsletter with industry news & highlights of accomplishments of women in the industry
  • WIT’s Redefining the Road Magazine
  • Webinar, reception, and networking event invitations
  • Mentoring opportunities
  • And much more!

We invite you to visit our dedicated page that details the history and the opportunities available through the Women-Owned Business Initiative from ES.

Women Owned Business

Success In Trucking Podcasts

The goal of the Success In Trucking Podcast is to offer helpful insights and valuable perspectives for owner-operators, independent contract drivers, fleet owners and aspiring trucking entrepreneurs. Along with the latest news and happenings from ES, our podcast will also feature interviews with industry experts as well as perspectives from members of the ES community.

In Q1 2024, ES focused on introducing listeners to the ES Team and Community, with podcasts highlighting service coordinators as well as programs, services, and support provided by ES Community vendors and motor carriers. These podcasts also served as another avenue to promote the Success In Trucking Engagement (SITE) 2024.

All podcasts, including the 11 podcasts produced in Q1 2024, can be found on the Success In Trucking Podcast page.


Corporate Chaplain Podcast Series

In 2024, ES continues the You Don’t Have To Stand Alone Podcast, hosted by Michael Kanai, the Corporate Chaplain for the ES Community. This year to date, we have released three episodes of the podcast. To date, we have now released 20 episodes of this podcast series, which offers insights on dealing with life’s challenges on the road and at home. The You Don’t Have To Stand Alone Podcast has collected over 2,300 total downloads.

ES has set up a dedicated page on the company’s website for the You Don’t Have To Stand Alone Podcast.


ES Advantage Blog

In Q2 of 2023, the ES Advantage Blog was created to drive traffic and interest in ES and ES Advantage services and benefits while providing useful discussion on topics important to contract drivers, owner-operators, fleet owners, and trucking entrepreneurs.

These blogs are currently being sent to members of the ES Advantage Discount Program as well as prospects that have shown interest in ES Advantage.

View the ES Advantage Blog HERE.


New ES Advantage Landing Page & Social Media

In the 2nd quarter of 2023, several partner-specific ES Advantage landing pages were updated to match the newest version of the ES Advantage landing page for ease of use, information, and brand recognition.


New Channel Partners

ES Advantage continues to add channel partners that can broaden the reach of the ES Advantage Discount Program, providing additional discounts and advantages to those who participate.

The marketing team is providing customized co-branded handouts, landing pages, marketing email and text drip campaigns, and more along with tracking numbers and affiliate codes to track the success of each. Below are the newest channel partners for ES Advantage.

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